The Sweaters
The sweaters are the latest addition to our collection. Designed with a clean silhouette, soft feel and understated FOA details, they’re made to work just as well on the course as they do off it. Easy to wear, easy to layer, and built for everyday use.
フォア
Fore, in Japanese
FOA is fore in Japanese. It is the one word every golfer in the world calls out, and the only word in the game that is about other people. That is why we built a brand around it.
We are three friends from Gothenburg who make the clothes we want to wear ourselves: on the course, at the turn and for the rest of the day. Scandinavian in cut, colour and tone. Japanese in the care for materials and details.
Made for the turn
In Japan, everyone stops for lunch after nine holes. In Sweden it is a hot dog and a coffee at the kiosk. It is the same moment: the game pauses and the people you are with take over.
That is the moment our clothes are made for. The same sweatshirt then carries on into town, to the café, the walk or the beer in the evening, without anyone thinking about it.
Keep in touch
New collections land on Instagram first. If you would rather have them in your inbox, the list is at the bottom of the page. It gets you early access instead of discounts. If you are wondering about anything, the quickest way is a line straight to us at hello@foagolf.se.